Dr. Engelbert Wimmer

Leadership Transformation Cycles: the Haier Case.

Dr. Engelbert Wimmer

Leadership Transformation Cycles: the Haier Case.

The White Goods dragon sheds skin after skin. 

CONTENT

Corporate transformations can only succeed when led by a forward-looking CEO who plans to shape the future(s) ahead. Without this primary precondition, companies risk disappearing from the market. An outstanding transformer, for example, is the entrepreneur Zhang Ruimin, who showed the way par excellence. In this white paper you will learn everything about the various changes in his company - and how modern leadership is lived.

The CEO must become the Chief Development Officer: Anyone looking for an example of constant experimentation as a business strategy would probably be inclined to start their search at one of the tech giants such as Netflix, Amazon or Google; and yet, away from the view of the global business community, over the past 35 years, a Chinese concern has been on a continuous journey from a somewhat uninventive and, in terms of quality, decidedly unconvincing manufacturer of fridges to a leading force of innovation in the global market for household goods. We’re talking about Haier – and if that name sounds German, that’s because it was: the Chinese company used to be in partnership with Liebherr-Haier. In essence, this transformation is the impressive work of one single, highly effective manager, legendary Haier CEO Zhang Ruimin.

THE AUTHOR

Dr. Engelbert Wimmer is founder and CEO of e&Co. AG, with over 16 years of experience as a consultant in the manufacturing industry - mainly in the automotive and aviation industries; profound expert in comparing European and Asian methods in the car industry; deep process understanding of the automotive product development process and sales / after sales; sound expertise in organisational development and change management; expert for multidisciplinary IT strategies (organisation, sourcing and governance) and digitisation (interface between business and IT); visionary for future mobility concepts, services and strategies as well as sought-after consultant for the digital transformation of the automotive industry.