Geza Brugger | Berthold Baurek-Karlic

Corporate start-up engagement in SME.

Tangible returns on investment.

Small and medium-sized enterprises (SME) are the core of our economy, but are having trouble with the waves of change set off by digitisation. This endangers the ability of family businesses and owner-run champions to innovate and, as such, their future. In this white paper, we join forces with our partner, venture capital expert and fund manager Berthold Baurek-Karlic to sketch out solutions for small and medium-sized businesses: Corporate Start-up Engagement (CSE).

An overview of this White Paper:
- “Innovate or die”: Why the SME needs to take transformation seriously.
- Making a success of corporate start-up engagement: It’s about goals.
- A promising model: Turn venture activities into a platform for innovation.

Geza Brugger is Co-Founder / Head of Investments at e&Co. AG; an expert for transformative change, growth programs, and corporate start-up engagement; Automotive specialist with 10+ years’ experience, both in consultancy and in industry.

Berthold Baurek-Karlic is founder / CEO Venionaire Investment; business angel, entrepreneur, and expert for venture capital, M&A, corporate finance; responsible for strategy, deal structuring, and exits.