“The Automotive Industry in Change”: Dr. Engelbert Wimmer holds guest lecture at the renowned EBS.
A lecture with drive at one of the best German Business Schools: On 19th of March 2016, Dr. Engelbert Wimmer (CEO of e&Co AG) was invited to hold a Guest lecture at the renowned EBS University for Business and Law in Oestrich-Winkel, Germany. As part of the Masters course „Business Models: Design, Innovation and Adaptation“ by Prof. Dr. Kreutzer, Dr. Wimmer was talking about “The Automotive Industry in Change”. The main emphasis was the digital transformation and its execution: how the technology-tsunami is disrupting traditional automotive manufacturers, and how new business models for the new digital customer are now more important than ever. The call is for the departure in the new digital value economy! The topic created great interest among the 32 Students. “The exciting lecture by Dr. Wimmer did not only provide many insights into the possible further development of the automotive industry, but also findings that are applicable to other industries undergoing a change” J. Nepomuk Schessl, Research Assistant (Chair for international and strategic Management, EBS University for Business and Law).