Business travel – disrupted: Dr. Engelbert Wimmer delivers keynote speech at ITB Berlin.
“Business travel 4.0: dynamic, digital, disruptive”: With the advance of digitisation, globalisation, ever shorter innovation cycles, and increasingly disruptive technology, business travel is subject to the same dynamic commercial and societal forces as other sectors of the economy. And, as they are for other industries, these shifts are both a threat and an opportunity in business travel – not just from the perspective of the corporate travel manager, either, but also for providers in the market. While corporate organisations now have the opportunity to establish state-of-the-art travel management structures to fully exploit the potential and attract digital talent, business travel providers can create even more value by skilfully combining business models which, to date, have been kept separate. In their impulse keynote at the ITB Bunisess Travel Forum from 4pm to 4.45pm on 8th March, Dr. Engelbert Wimmer (CEO, e&Co.) and Ludger Bals (Associate Partner, The TravelConsulting Company) will be talking about why disruptive business models and digital insurgents in the world of business travel mean that making these changes is anything but optional; podium guest Christopher Bergau (Head of Strategic Partnerships DACH, Airbnb) will add his disruptive approach to business travel to the discussion. We’re looking forward to seeing you at the ITB Berlin, Hall 7.1a, Room New York 2.